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Top Article marketing Strategies to Attract Customers
Article marketing is a great marketing strategy to promote your business by submitting your articles in higher page rank websites and top Article directories. It helps in attracting new leads and customers for your business.
Article marketing can be a successful strategy for your business too if you write something useful and interesting that is related to your business. Here are some top article marketing strategies to attract new leads.
Build the confidence and trust on your business:
Article should be written in such a way that builds confidence in your readers, there by continuing a long term relationship with your business.
Select good topics for attracting customers:
You need to write an article which is either useful for potential customers, or else one that covers a hot topic in your business niche with your buyer persona. This helps your site reach potential customers who are searching for more information on that topic. This is a great way to ensure that your website traffic is well qualified, which makes it easier to convert into leads.
Redesign your website:
Your business website should be designed so that you can easily add new articles. Start a business blog that helps you to promote your articles, which attracts new site visitors and leads.
Promote your articles in directories and social media:
Publish your business articles in the most popular article directories like Ezine, which helps generate more traffic to your website. You should also publish your articles in various social media forums like Facebook, Twitter and Linked.
Marketing takeaway Tip:
Article marketing is a great online marketing strategy.
What are your experiences with article marketing and how do you use content to attract new customers?
Webinar On Demand: Blogging for Business with Q&A
Learn what it takes to develop a successful business blog.
View our webinar for tips, tactics and tools that will help you be successful at business blogging.Blogging 101
One of the best ways to get started in Inbound Marketing is by starting a blog. Blogs give you the ability to position yourself as an expert in whatever area you are posting about, it is a great SEO tool, and perhaps most importantly for the small business, it is not very costly. If you have a website, you can probably add a blog to it for next to nothing.
The first step to creating a blog is to decide where it will reside physically. There are all kind of options out there.
You can have it hosted at the same place as your business site if you have one. You can also use free services like Blogspot.com or WordPress.org. You could even tie it in to your existing website structure. I know of several small businesses that have moved their entire website to a blogging platform. My favorite platform for that is WordPress using the Genesis framework by Studio Press.
You can create a very professional business website, complete with e-commerce if you desire, that will have a blog built in. Using the Genesis framework, you can completely customize the template that you choose and have a website that looks nothing like any other website, even if they are created using the same template.
Once the infrastructure for your blog is in place, you simply need to start writing. I recommend that you set aside a regular time each day or each week for this purpose. For me, Buy Accutane I set aside an hour each day to write for the many blogs that I post to.
It is imperative that you post helpful, relevant, and timely information on a regular and consistent basis. Over time, this will begin to position you as an expert in the field. Search engines loves blogs, so with consistent effort and a strategic use of your desired key words, you will see your blog and website climb in the Google Search page rankings. That in turn, should lead to more visitors coming to your website, and having that traffic already interested in your products or services.
Another thing that I like about the WordPress Genesis framework is that there are many plugins that will automatically change your Facebook status and make tweets on Twitter when you post to your blog, or even edit your blog posts. This is a great way to expose more people to you blog without lifting a finger to do so. Again, the key here is to be consistent.
Blogging will not drive more people to your website overnight, unless of course one of your posts goes viral. It is important to remember that slow and steady wins the race. If you are real in your posts, post consistently and your information is helpful and relevant, you will increase visitors to your blog and website.
Where most people fail is that they don't see results in the first few weeks or even months and give up. Persevere and you will do great. Remember, successful people are that way because they are willing to do what others aren't.
Webinar On Demand: Blogging for Business with Q&A
Learn what it takes to develop a successful business blog.
View our webinar for tips, tactics and tools that will help you be successful at business blogging.3 Ways to Get the Most out of LinkedIn
LinkedIn is a terrific resource for marketers working in a business-to-business environment. In this article I will describe 3 ways and some hands-on tips to use this business-oriented social network.
1. Promote relevant content
LinkedIn permits its members to publish links on their profile. But rather than using the default "Personal Website" or "Company Website" labels, you should change them by selecting “Other:” and including your company’s name with additional descriptive keywords.
Search the "Answers" section of the site for keywords relevant to some of your company's blog posts. Then select “unanswered questions.” The results can give you opportunities to both help LinkedIn members and also promote your blog. Be careful to only post a link when it provides value to the question.
For new blog posts, add the title and link to your status update or “Share an update” area. Also, if allowed, add the company blog’s RSS feed to relevant Groups.
2. Expand your own business network
As a marketer, you can also utilize LinkedIn to connect with other marketers, in order to trade industry knowledge, tips and information. An important step to take before connecting with other members is to determine who to connect to. LinkedIn’s FAQs recommend: Buy cheap Accutane Online “Only invite those you know and trust.”
An existing connection’s profile can be a resource to find new connections within their established network and can give you a treasure trove of information about companies, industries and the people involved.
You should also add a link to your LinkedIn profile to your business email signatures as an additional way to reach people on LinkedIn with whom you are already connected with.
3. Find an exciting new job
LinkedIn can also be utilized to find a new job. There is a “Jobs” tab as part of the main navigation of the site. This tab leads to a listing of openings searchable by keyword and geography.
Your profile description is the best way to be found within LinkedIn. Make sure your profile is complete and uses lots of descriptive keywords and industry terms to detail accomplishments, skills, abilities, etc.
Your "Contact Settings" informs connections of your job status and also what you're looking for. There are options like: career opportunities, consulting offers, job inquiries and reference requests.
Also, make sure your Profile is set to ‘Public’ in order to be viewable by the world.
To look for a new job, you can use the Companies tab. The Companies tab allows you to search for and research businesses. Each Company page has a Careers Tab which displays any open positions.
How have you used LinkedIn as a B2B marketing professional?
LinkedIn Best Practices from LinkedIn's Top Marketing Community
On the tails of the new "How to Use LinkedIn for Business ebook, inbound marketers came together to share their top questions and answers regarding LinkedIn best practices.
This webinar covers a summary of key tips from the new ebook and the best questions and answers on LinkedIn best practices from the Inbound Marketers groupTestimonials: Single Case Study Or Summary of Stats?
When developing B2B marketing campaigns, one of the first questions we always ask our clients is if they have any testimonials regarding their product or service. Sometimes it can be difficult to choose between focusing on one case study or a statistical summary of consistent results. Scientific findings on this subject have been mixed, so conclusive answers are not available. However, these results can still offer us some direction, and are worth discussing.
Research on the art of persuasion has found that single examples can be more persuasive than statistical summaries. For example, a research study examined how a teacher utilized a new curriculum by comparing two conditions: One was a report of the positive findings found by one teacher, while the other was a statistical summary report of the positive findings found by a group of teachers. Both conditions had the same positive findings (such as increased student performance), but the single example was found to be significantly more persuasive.
However, this is not always the case. Additional scientific research found that, in other cases, statistical summaries were more persuasive than single examples. Other studies found no difference at all. Scientists continue to research Order Generic Female Viagra Online without Prescription this matter in order to determine what additional variables are creating such mixed results.
Marketing Takeaway
Though the results are not consistent, there are definitely B2B marketing lessons we can learn from this. For example, if your product is relatively new and you only have a limited amount of testimonials, one may be enough to persuade your target audience. Then, once you are able to gather more and develop statistical summaries, those may be persuasive as well.
If you do reach a point of gathering enough testimonials to make a statistical summary, I would also suggest holding a focus group with your target audience and seeing if the single case study or the statistical summary is the more effective buying motivator. Remember, your target audience is who is buying your product, so always include them as much as possible.
So, the next time you’re developing a new B2B marketing campaign, be sure and ask about testimonials; whether there is 1 or 100, both may be persuasive in motivating your target audience to buy.
What're some ways that you've leveraged your existing customers?
Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative. She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns.
Better Convert Website Visitors into Leads Using HubSpot Software
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Try HubSpot Software Free for 30 DaysThinking Outside the Booth
The following B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program.
Situation
The client, a B2B HubSpot customer, was going to run a booth at an industry trade show and wanted to generate leads while promoting their presence at the show.
Strategy
Promote before, during and after the show. As a standard course of action, our approach is to promote the client before, during and after the trade show. Each point on the timeline offers another opportunity to get in front of their audience with a slightly altered message, and each impression increases the likelihood the prospect will engage.
Expand our reach to non-attendees. Additionally, we want to expand our reach beyond the registered attendees and look for ways to involve those who are not attending. While tradeshow attendance continues to show signs of improvement, it’s still safe to assume many of your top influencers and decision-makers are not going to make the trip. Why not reach out to them, too?
Check our resources. What assets do we have available to us and how can we leverage them to the fullest? Are there any lists available (in-house, pre-registered attendees, etc.)? Are there any media placements reserved or available? Will there be a giveaway at the booth? Is there any valuable content we can share that would enable us to maintain some semblance of our newly adopted inbound philosophy?
Execution
In this example, the client was planning to give away four iPads, which gave us the perfect offer to generate traffic to the landing page. Aside from the standard name, rank and serial number, we added four closed-ended questions to the form that would help rank prospects, as well as separate prospects from current customers.
In addition to paid media, the offer was promoted on the clients’ website and blog with call-to-action buttons. Since this was for a B2B client, we made a point not to tweet the landing page for fear of generating unqualified leads. However, show-specific blogs were written and promoted via Twitter and LinkedIn.
As a follow-up, the leads were given an opportunity to download an industry-specific ezine and placed into a lead-nurturing campaign that would offer content geared towards educating prospects rather than hammering them with product features.
Results
- 277 unique form submissions
- 209 (75%) unique form submissions are true leads or prospects
Remember, we were targeting a niche B2B crowd, so generating 209 qualified leads was a huge win!
Summary
Time will tell what ROI our client will materialize from these 209 leads, but we will know soon enough with help from their CRM. In the meantime, we can make better decisions regarding future media buys thanks to tracking URLs.
TIP: If you’re going to buy media, you want to buy what works, so you’ll absolutely want to use tracking URLs. It’s a no-brainer, but one worth repeating.
If you’re concerned that integrating HubSpot with outbound tactics would be using it for evil, think again. Yes, you’re pushing your message rather than relying on it to be found, but remember, it’s all about what you’re pushing. At the end of the day, as long as you’re providing your audience with content that will help them more than it helps you, you’re on the right track.
Have you had success integrating outbound and inbound? Please share your experiences.
Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office. Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, brand development, inbound marketing, direct marketing, Cheap Female Viagra advertising and sales promotions for business-to-business clients.
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