Top Article marketing Strategies to Attract Customers
Article marketing is a great marketing strategy to promote your business by submitting your articles in higher page rank websites and top Article directories. It helps in attracting new leads and customers for your business.
Article marketing can…
Blogging 101
One of the best ways to get started in Inbound Marketing is by starting a blog. Blogs give you the ability to position yourself as an expert in whatever area you are posting about, it is a great SEO tool, and perhaps most importantly for the smal…
Readmore »3 Ways to Get the Most out of LinkedIn
LinkedIn is a terrific resource for marketers working in a business-to-business environment. In this article I will describe 3 ways and some hands-on tips to use this business-oriented social network.
1. Promote relevant content
LinkedIn per…
Testimonials: Single Case Study Or Summary of Stats?
When developing B2B marketing campaigns, one of the first questions we always ask our clients is if they have any testimonials regarding their product or service. Sometimes it can be difficult to choose between focusing on one case study or a statistic…
Readmore »Thinking Outside the Booth
The following B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program.
Situation
The client, a B2B HubSpot c…