QR Codes FACTS & BENEFITS

• QR (Quick Response) codes are 2 dimensional bar codes that are used to transfer information through mobile phone barcode readers.


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• Many major companies are using QR codes to brand and advertise such as Walmart, OnStar, Best Buy, Starbucks, Ralph Lauren, Pepsi, and many others.
• QR codes are very affordable to create, they store a LOT of data, and they do not require expensive barcode scanning devices to work.
• A QR code scanner is very easy to download, but most mobile smartphones now already come with a QR code scanner installed.
• QR codes are becoming popular amongst consumers. From January 2010 through December 2010, the number of people who scanned QR codes worldwide shot up by 13 times.
• QR codes are helping businesses generate more leads, more sales, and more long-time customers.
• QR codes simplify the consumer experience by making it possible to “scan” instead of “type” to access your information on their mobile device.
• With the snap of a camera phone – or one equipped with a QR code scanner -consumers can scan your QR code and INSTANTLY connect to various forms of digital media or retrieve desired information. A QR code can take them to an opt-in form, a website (preferably a mobile-friendly website), directions to an establishment, a coupon, a video, a menu, picture, a Facebook Fanpage, Twitter page – the possibilities are endless!
• QR codes can help you build a customer list fast. Create a QR code that links to an opt-in page where consumers will leave their name and email address in exchange for some type of incentive.
• QR codes can be easily placed on all of your marketing materials including business cards, T-shirts, flyers, receipts, print advertising, signs, billboards, your website, store windows/displays, and many others.
• QR codes can be linked to your Social Media profiles such as Facebook, Twitter, and YouTube to create a powerful list-building combination.
• You can create QR codes to help you get a TON of customer reviews on all of your online directory listings; such as your Google Places Business Listing, Yelp, Insider Reviews, Super Pages, etc. A lot of good online customer reviews are powerful in converting your prospects into new customers.
• Once a consumer has your QR code stored on their phone, it serves as a reminder to them about your business.
• Traditional advertising methods require printing and publishing, which can cost thousands. But there are no printing costs involved with QR codes. And it’s easy to make changes to your destination when things change – you don’t have to worry about changing your add and then re-printing and re-publishing.