Internet marketing still plays a mssive part in generating new customers for businesses. And the internet is not just a marketing tool for massive multi-nationals. In fact, local businesses can use internet marketing strategies as well.
Just check out these stats to see what we mean!
61% of UK adult population use the internet to search for local businesses first!
62% of people do not look past page 1 of the search results!
91% of UK adult population use Google to search online
But internet marketing is not just about having a website, or getting your website to the top of the search results ( although, of corse, that is important).
Internet marketing is about:
- finding prospects (or more importantly, having prospects find you),
- converting those prospects into clients and
- retaining those clients, turning them onto raving fans!
So, you need a web presence. You don’t necessarily even need a website of your own – Google has probably already built you one!
You need some method of capturing visitors details so that you can follow up their initial visit to your website (it’s sad, but true that around 95% of your visitors will leave before making any kind of enquiry directly to you!).
And you need to keep your existing customers! It is far easier to sell to existing customers than to new ones!
By using a variety of internet marketing strategies, we can help! Take a look at the internet marketing services we offer and we look forward to helping you maximise your web presence!